Holiday shopping in Sonoma Valley has a charm all its own. Beyond the familiar storefronts are independent boutiques, family-run businesses, and creative makers offering gifts you won't necessarily find anywhere else.
With Small Business Saturday on November 28, 2026, it's the perfect opportunity to discover a new favorite or revisit a longtime local gem. From Sonoma Plaza to Glen Ellen and Kenwood, we've gathered 16 businesses that make shopping small a little more personal.
For the Home & Host
The Candlestick
Sonoma
A Sonoma Plaza staple since 1957, The Candlestick offers beautiful candles, fragrances, jewelry, greeting cards, and thoughtful gifts. A lovely destination for anyone who appreciates a welcoming home.
Chateau Sonoma
Sonoma
Filled with French-inspired décor, vintage furnishings, linens, and unique treasures, Chateau Sonoma is a destination for gifts with character and timeless appeal.
Shopkeeper Studio
Sonoma
A thoughtfully curated collection of artisan-made goods, sustainable gifts, home accessories, and specialty items. An especially good stop for discovering the work of smaller makers.
Swede's Feeds
Kenwood
More than a garden supply store, this Kenwood favorite carries garden art, pottery, local honey, candles, soaps, and distinctive gifts for anyone who enjoys bringing a little personality into their home or garden.
Style, Jewelry & Accessories
Wildeflower Boutique
Sonoma
A charming boutique offering clothing, jewelry, handbags, and accessories with a relaxed, bohemian-inspired style. A fun stop for discovering something different.
Bossa Nova
Sonoma
A contemporary boutique with a curated selection of women's clothing and accessories. Its distinctive approach to fashion makes it a wonderful choice for shoppers looking beyond traditional department stores.
The Loop
Sonoma
Known for its designer clothing and carefully selected accessories, The Loop brings a personalized boutique-shopping experience to Sonoma, with pieces ranging from everyday staples to elevated wardrobe additions.
Lotus Boutique & Marketplace
Kenwood
Founded by Aspen Mayers, this colorful Kenwood boutique brings together clothing, jewelry, accessories, and creations from independent artisans. Its ever-changing selection makes each visit a new opportunity to discover something special.
Unique Finds & Thoughtful Gifts
Readers' Books
Sonoma
A fiercely independent bookstore and Sonoma favorite since 1991, Readers' Books offers everything from novels and cookbooks to local-interest titles. A thoughtful destination for the readers on your gift list.
Tiddle E. Winks
Sonoma
This vintage-inspired five-and-dime is filled with nostalgic toys, classic games, puzzles, candy, and whimsical stocking stuffers. A delightful alternative to ordinary gift shopping.
Global Heart Fair Trade
Sonoma
Featuring handcrafted gifts, accessories, textiles, and decorative pieces from artisans around the world, Global Heart offers an opportunity to give something meaningful while supporting fair-trade craftsmanship.
Jack's Bookshop
Glen Ellen
Located at Jack London State Historic Park, this specialty shop offers books by and about Jack London and Charmian London, along with literary gifts and souvenirs inspired by the historic Beauty Ranch.
Specialty Treats & Local Favorites
Woof! Sonoma
Sonoma
Because holiday shopping isn't just for humans! This independent dog boutique carries carefully selected treats, toys, accessories, and seasonal goodies for the four-legged companions on your list.
The Chocolate Cow
Sonoma
Family-owned since 1991, The Chocolate Cow is filled with handmade chocolates, fudge, candy, and nostalgic treats. A sweet stop for stocking stuffers or a little holiday indulgence.
Figone's Olive Oil Co.
Sonoma
This family-operated Sonoma business offers locally produced olive oils and specialty balsamic vinegars. A delicious choice for home cooks, hosts, and anyone who loves sharing good food.
Glen Ellen Village Market
Glen Ellen
A neighborhood favorite for specialty groceries, local products, and gourmet essentials. Gather a few delicious finds to create a personalized Sonoma Valley gift basket.
A Little More Holiday Shopping Inspiration
Sometimes the most memorable discoveries come from exploring beyond your usual stops. Spend an afternoon browsing around Sonoma Plaza, venture down Broadway, or visit the independent businesses scattered throughout Glen Ellen and Kenwood.
And for those who prefer to give experiences, consider a gift certificate to a locally owned restaurant, boutique, or specialty shop.
This season, Sonoma also welcomes the 2026 Wine Garden Holiday Market , scheduled for November 28 at Kivelstadt Cellars & WineGarden. The event brings together local artists, makers, and small businesses for a festive outdoor shopping experience.
Celebrate the Businesses That Make Sonoma Valley Special
Behind every independent storefront is a story, an idea, or someone who has invested in bringing something special to our community. Choosing to shop local is one way to support the people and creativity that make Sonoma Valley distinctive.
That appreciation for our local community extends to our work in Sonoma real estate. Whether you're considering a Sonoma Valley home, exploring different neighborhoods, or looking for guidance from an experienced Sonoma realtor, our team at Coldwell Banker Brokers of the Valley is here to share the local knowledge and connections that make Sonoma such a special place to call home.
This post was created with the assistance of artificial intelligence and reviewed by the marketing team at Coldwell Banker Brokers of the Valley.
