Selling a home between Thanksgiving and New Year’s might sound counterintuitive—after all, isn't everyone busy with family, travel, and festivities? But in Napa Valley, the holiday season offers distinct advantages for savvy sellers who want to stand out in a less crowded market.
Whether you’re relocating, downsizing, or simply want to get ahead of the new year rush, listing your home this time of year can be surprisingly strategic. Here’s why—and how to make the most of it.
1. Motivated Buyers Are Still Out There
While overall buyer traffic tends to slow during the holidays, those who are actively house-hunting in late November and December are often the most serious. They're not just browsing—they may be relocating for work, adjusting family plans, or trying to close before year-end for tax purposes.
In fact, data from ATTOM shows December ranks among the top months for buyers to close on a deal, and serious shoppers are less likely to back out. These motivated buyers are a great match for sellers looking to move forward quickly and with purpose.
2. Less Competition Means More Attention
Spring and summer may be the most popular times to sell—but they’re also the most competitive. While more homes are on the market this year compared to past seasons, many sellers still delay listing until January — so with the right strategy, your property can still stand out.
That gives your home a chance to shine — but with higher inventory than previous years, preparation and pricing matter more than ever.If your home is priced well and presented beautifully, it can attract strong attention from serious buyers browsing during this slower season.
3. Holiday Décor Can Enhance Curb Appeal
Used thoughtfully, seasonal décor can make your home feel warm and inviting. A tasteful wreath, cozy lighting, and subtle holiday touches (like candles, greenery, or a classic table setting) can help buyers envision spending future holidays in your home.
Stick with natural, minimal décor—avoid clutter, loud colors, or inflatables. Think elegant and understated, letting your home’s character speak for itself with just a hint of festivity.
4. Faster Timelines and Flexible Schedules
Buyers and agents often have more flexibility in their schedules during the holidays. Many people take time off work, which can make showings, inspections, and closings easier to schedule and faster to complete.
And with fewer transactions happening overall, lenders, inspectors, and title companies may also be able to move more quickly—reducing delays and streamlining the process.
5. A Great Way to Start 2026 Fresh
Listing your home now could mean closing in early 2026 with your next move already lined up—whether that’s a new home, an upvalley relocation, or downsizing into something simpler.
With current mortgage rates stabilizing and inventory still low compared to pre-2020 levels, buyers remain active—and sellers with well-positioned homes are still receiving solid offers.
Tips to Sell Successfully in Winter
If you decide to list this holiday season, here are a few ways to help your home show its best:
Light it right: With shorter days, make sure interior and exterior lighting is warm and welcoming for showings.
Stage for comfort: Emphasize cozy spaces with soft textures, throws, and warm lighting.
Keep it clean: Stay on top of clutter and don’t overdo the décor.
Be flexible with showings: Buyers may have unpredictable schedules this time of year—accommodate them when possible.
Work with a local expert: A seasoned Napa agent can help you price strategically, market your home, and manage holiday logistics with minimal disruption.
Selling during the holidays isn’t for everyone—but if you’re motivated and want your listing to stand out, this quieter season could offer just the right opportunity. With inventory higher than recent years, today’s market rewards sellers who take the time to prepare, price competitively, and market effectively — even during the holidays.
Have questions about timing, pricing, or local vendor support for prepping your home? Contact our Coldwell Banker Brokers of the Valley team—we’re here to help.
