As the holidays approach, Sonoma Valley glows with gratitude, twinkling lights, bustling shops, and friendly faces that make our community feel like family. Supporting small businesses this season is more than a tradition, it’s a way to keep Sonoma’s creative spirit thriving.
With Small Business Saturday on November 29, 2025, here’s your guide to local shops, makers, and boutiques that make gift-giving personal and keep every dollar close to home.
Downtown Sonoma Favorites
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Sign of the Bear Kitchenware – A go-to for home chefs and entertainers, filled with gadgets, cookware, and Sonoma charm.
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Readers’ Books – Independent and full of heart, it’s the kind of bookstore that reminds you why print will never go out of style.
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Figone’s Olive Oil Co. – Taste locally milled olive oils and artisan balsamics made right here in Sonoma Valley.
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Woof! Sonoma – A dog-lover’s delight with treats, toys, and accessories for your four-legged family members. Perfect for pet-themed stocking stuffers!
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Global Heart Fair Trade – Ethically sourced, handmade goods that support artisans both locally and around the world.
Sonoma Originals & Hidden Gems
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Sonoma’s Best Café & Market – A local favorite blending gourmet goods, wine, and gifts — all tucked inside a charming historic setting.
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Prohibition Spirits Distillery – Craft spirits made in small batches, from limoncello to whiskey — a great stop for host gifts.
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Bon Marche Thrift & Gift – A beloved community treasure trove for vintage finds, locally made crafts, and upcycled surprises.
Tastes of Sonoma
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Vella Cheese Company – A local institution since 1931, offering handmade cheeses that are pure Sonoma comfort.
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Meadowcroft Wines (Cornerstone Sonoma) – Boutique tastings, artisan winemaking, and a relaxed setting that captures the Valley’s essence.
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Basque Boulangerie Café – A Sonoma Plaza staple, known for its warm breads, seasonal pastries, and morning coffee ritual.
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Sweet Scoops Homemade Ice Cream – Even in winter, locals line up for this small-batch favorite made right on the Plaza.
Ways to Celebrate Small Business Saturday
Shop Local First – Explore Sonoma Plaza, Glen Ellen Village, or Kenwood’s main streets before heading online.
Make It a Day Out – Grab a coffee at Sonoma’s Best, browse Readers’ Books, and enjoy a tasting.
Buy Gift Cards – Perfect for teachers, hosts, or friends, and they help businesses thrive all year long.
Gratitude grows when we support the people who make Sonoma so special. Every candle poured, bottle filled, and meal shared is a reminder of our community’s heart.
Our Sonoma real estate agents share that same local spirit helping neighbors, new and longtime, find a place to call home. Whether you’re exploring Sonoma Valley homes or just getting to know the community better, one of our Sonoma Realtors will be happy to guide you.
